EVERLANE FOR SUSTAINABILITY

   EVERLANE is an online retail store with a straightforward mission of providing low-cost, luxury-quality, anti-branding clothing and accessories for both men and women.  founded by Michael preysman and Jesse farmer in 2010, with the moral set as " we are on a mission to clean up the dirty industry" the owners try to find the most sustainable and ethical way of producing high-quality clothes as well as accessories while maintaining their normal and contributing to the environment. while trying to maintain transparency in procedures   know more about everlane's sustainability

 EVERLANE which was first created in 2010, is a very young brand, still in stages of development thorough due to its great campaigns like consciously leather, material world, as well as showing transparency on its website while making the consumer aware of what it is implementing in its products by assigning a symbol is genuinely genius. in today's time of fast fashion, people tend to get bored with things in a matter of hours, to keep us with the rise of demand as well as curbing up the fabric waste generated from this advancement, a venture like "TO GIVE, IS TO HELP" on recollection of the used EVERLANE PRODUCTS, back to head office.  where the collected goods can either go through the process and be used again, be sent out to a thrift store, and be sold at a much lower price to another segment of consumers, or can even be donated. the cycle of thrift, not only promotes the brand in lower segments but also helps sustain fashion. the whole " TO GIVE IS TO HELP"...

Everlane has taken up many steps toward sustainable fashion ORGANIC COTTON: usage of over  66% certified cotton. Using organic cotton means cleaner and lower water usage, lower pesticide use, healthier soil, and a safer working environment for cotton farmers, compared to conventional cotton production. CLEANER COTTON:  Because of organic cotton’s scarcity, exploration began, cleaner cotton has greater supply and still have reduced chemical, water-use, and emissions impact on the planet, compared to conventional cotton.  RENEWED MATERIALS:  Styles marked with this icon utilize at least 50% recycled content. Wherever we can,  recycled material is used to lower carbon footprint and reduce waste. REDUCED WATER USAGE:  Styles marked with this icon use innovative water-saving production techniques, including water reduction, water recycling, and reuse, and wastewater capture and treatment.  CLEANER CHEMISTRY:  styles marked with this icon maintain restr...

  At EVERLANE, the material goes through careful consideration to minimize the wastage of natural resources, remove chemicals and hazardous things that harm our environment types of material being used: alpaca yarn  cashmere bio-based leather cleaner cotton clean silk econyl linen NAIA THE RECYCLED RANGE re: down re: leather re: wool re: cashmere

VIRGIN LEATHER is one of the highest CO2-imitating materials used in today's fashion industry. made entirely out of NOPAL CACTUS, that is,  PRICKLY PEAR, also known as DESSERTO@ CACTUS Desserto® cactus “leather” emits about 80% less CO2 emissions and utilizes 78% less water when compared to virgin leather, which we think is a step in the right direction.