NEW VENTURE

 EVERLANE which was first created in 2010, is a very young brand, still in stages of development

thorough due to its great campaigns like consciously leather, material world, as well as showing transparency on its website while making the consumer aware of what it is implementing in its products by assigning a symbol is genuinely genius.

in today's time of fast fashion, people tend to get bored with things in a matter of hours, to keep us with the rise of demand as well as curbing up the fabric waste generated from this advancement, a venture like

"TO GIVE, IS TO HELP"

on recollection of the used EVERLANE PRODUCTS, back to head office.

 where the collected goods can either go through the process and be used again, be sent out to a thrift store, and be sold at a much lower price to another segment of consumers, or can even be donated.

the cycle of thrift, not only promotes the brand in lower segments but also helps sustain fashion.

the whole " TO GIVE IS TO HELP" campaign will revolve around a collection of used articles by the brand and then repurposing/ upcycling or reselling It while maintaining the standards of production 

upcycling used donated clothes tags to make a new item

thrifted clothing at a much lower price than what is sold originally