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cleaner fashion



Everlane has taken up many steps toward sustainable fashion


ORGANIC COTTON: usage of over 66% certified cotton. Using organic cotton means cleaner and lower water usage, lower pesticide use, healthier soil, and a safer working environment for cotton farmers, compared to conventional cotton production.

CLEANER COTTON: Because of organic cotton’s scarcity, exploration began, cleaner cotton has greater supply and still have reduced chemical, water-use, and emissions impact on the planet, compared to conventional cotton. 

RENEWED MATERIALS: Styles marked with this icon utilize at least 50% recycled content. Wherever we can,  recycled material is used to lower carbon footprint and reduce waste.


REDUCED WATER USAGE: Styles marked with this icon use innovative water-saving production techniques, including water reduction, water recycling, and reuse, and wastewater capture and treatment. 

CLEANER CHEMISTRY: styles marked with this icon maintain restricted substance lists of harmful chemicals that are not permitted in the processing of EVERLANE garments. 

CLEANER LEATHER: Styles marked with this icon are sourced from a tannery rated Gold or Silver by the Leather Working Ground


 BIO-BASED LEATHER: Styles marked with this icon are made from bio-based alternatives like cacti, and mushrooms, which have a lower environmental footprint, compared to virgin animal leather. the wool or alpaca in styles marked with this icon is sourced from a farm that follows the 12 provisions of animal welfare quality

ANIMAL WELFARE: the wool or alpaca in styles marked with this icon is sourced from a farm that follows the 12 Provisions of Animal Welfare Quality to ensure all animals are treated humanely.

RESPONSIBLE FORESTRY: styles marked with this icon utilize man-made cellulosic fibers which are rated GREEN or higher by Canopy’s Hot Button Report. 


examples of the symbols being used on their website






references:
https://www.everlane.com/cleaner-fashion
https://www.everlane.com/products/womens-cozy-stretch-turtleneck-dress-heathered-charcoal?collection=womens-dresses
https://www.everlane.com/products/womens-studio-bag-black?collection=womens-backpacks-bags

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